Free PDF Human Bacon: A Man's Guide to Creating an Awesome Personal Brand, by Justin Foster
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Human Bacon: A Man's Guide to Creating an Awesome Personal Brand, by Justin Foster
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In Justin's first book "Oatmeal v Bacon: How to Differentiate in a Generic World," he established the ultimate branding metaphor: bacon is interesting and oatmeal is boring. In "Human Bacon," he applies the Bacon principle to personal brands -- identifying seven specific traits that are common with interesting, connected, and respected people. While directed at men over 40, the elements of "Human Bacon" are universal for anyone interested in being awesome, satisfied, and successful. Blending experiences of his personal journey with practical tools and exercises, Justin provides an outline for finding your talent, being authentic, embracing technology, communicating effectively, becoming an influencer, managing first impressions, and having a life-long youthful mindset.
Whether you are just starting your career, are seeking that next promotion, or are self-employed, "Human Bacon" contains the thinking and tools for discovering and developing what makes you BACON. The result? A respected personal brand, a great reputation, and a legacy of awesomeness.
"Human Bacon" is a North American Book Awards winner.
- Sales Rank: #805182 in eBooks
- Published on: 2014-06-19
- Released on: 2014-06-19
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Bite sized awesomeness.
By Tac Anderson
This is not your typical business book. I used to read a lot of business books. But after a while I got tired of them. Most of them say basically the same things, use most of the same worn out statements (using different "clever" analogies) frequently use the same examples, but rarely give you actionable advice. And every business book is 100-200 pages too long. The only reason business books are as long as they are is because that's the length publishers can charge the most money for. It has nothing to do with the value of the content inside.
Justin's books are short and packed with value. You can read Human Bacon in a few hours, yet spend days or weeks working through the assessments and guides in the book.
I enjoyed Justin's first book, Oatmeal vs Bacon, but this second book demonstrates a business author and speaker coming into his own. If you're a Gen X guy, you need to read this book. If you know a Gen X guy, you should buy this book for them. Even if you're not a guy, or part of Gen X, but needing a personal branding refresh, this is an excellent read.
1 of 1 people found the following review helpful.
Another great book of insights
By Ron Price
Justin has done it again. He disrupted our thinking about branding in "Oatmeal vs Bacon: How to Differentiate Yourself in a Generic World". Now he is giving humorous and valuable insights to men about how to be awesome in the workplace. You won't be able to read this without laughing as well as making notes about things to change (including your wardrobe!) Great job!
0 of 0 people found the following review helpful.
It all starts with the title
By Brian Rensing
Justin Foster rightly asks "If we aren't supposed to judge a book by its cover, then why do they have covers?". There is a lot of talk about persona branding out there and lots of advice - good, bad, and meh. Foster uses a conversational style to lay out the basics of what personal branding is about.
It doesn't matter who you are or what life stage you are in (though Foster recommends this particularly for Gen-X men), you will find accessible and practical advice in Human Bacon. And you will find that a little attention on the "cover" as well as the guts is well worth the investment in your brand.
After setting the stage of what a personal brand is and what are the things that traditionally stand in your way, Foster outlines key determinants of your personal brand in Talent, Style, Communication, Authenticity, Influence, Technology, and Youthfulness. He strips away some of the nonsense behaviors and thinking in each of these areas to get at the core of what each of these is about.
And make no mistake, if you want to ride your talent, that's great - but recognize you are missing the boat in the other areas. If you aren't sure what that means, you really need to pick up this book. Lay off the video games for about an hour and get through this book. And take advantage of the calls to action Foster includes in the book - they will help you bring to life personal branding concepts in a very tangible and sustainable way.
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